Ten Features of a Winning Case for Support
Every nonprofit has a story to tell. The Case for Support is your chance to let the world know your story and convince people that they need to pay attention to what you’re doing. As one of the most important documents you can develop for your nonprofit, it must be strongly written, compelling, and inspirational.
Below are listed 10 essential elements that every irresistible Case for Support must contain. For inspiration we’ve included some sample nonprofit Case for Support items at the bottom of the page that Baker Street Consulting has created over the years.
The Case should be:
Larger than the organization - it has a broad, timely, and universal appeal
Easy to remember
The most effective Case for Support:
Is both rational and emotional
Makes statements that are supportable and defendable
Is presented as an investment prospectus
Shows that the project (or purpose of the campaign) has been endorsed by others
Answers specific questions
Conveys a sense of urgency that moves people to act now